Conchinchina is Ines Oliva’s beach shop located beside her beach bar, Chiringuto Tangana and bungalows. Tarifa is located at the southern most tip of Spain, where the Atlantic meets the Mediterranean Sea, less than ten miles from the north coast of Africa. The strong winds and beautiful beaches make Tarifa an ideal location for kite and wind surfers, and the town is resplendent with Andalucía and Moorish influences. Born and raised in Madrid, Ines started visiting Tarifa on family vacations as a teenager. She studied and practiced law for two years before switching to a career in fashion. As a visual merchandise manager for Massimo Dutti, she travelled the world, but would always return to Tarifa. After meeting her French partner there, an avid kite surfer, she decided to make it her permanent home. Her first project was Tangana, a successful beach bar and bungalows in Valdevaqueros, where she also opened Conchinchina, a beach shop. In Tarifa town she converted a hotel particulier into four apartments, and opened Caravane, a shop on the ground floor (See separate Caravane feature). Conchinchina has a very relaxed surfer vibe, plenty of outside seating to relax, eat, drink and catch up on email. A resort shop, perfectly located on a windswept beach, Conchinchina is stocked with brands such as American Vintage, Antik Batik and Scooter, as well as stylish swimwear, beach cover-ups, beach bags and towels, accessories and jewelry. Family trips are planned to accommodate a shared passion for all types of surfing, she loves Byron Bay, Australia; Essaouira, Morocco and is hoping to make a trip to Montauk in the near future.