Mācher is a modern general store located in a Southern Californian coastal town, with goods for the home, baby, and beach. The shop opened in 2022 by Alexis Gruetzmacher, known as Lex, who formerly worked in the health insurance industry, and her husband graphic designer and photographer, Josh. Mācher offers an assortment of beautiful, functional, sustainably made wares, with a focus on a natural, neutral color palette and has a shop small ethos that supports small batch artisans and makers from all disciplines.

A modern general store with small batch and artisan goods for the home, baby, and beach.