Wms & Co. is an online shop specializing in customizable rubber stamps, desktop accessories, and limited edition books. Inspired by vintage typography and ephemera, JP and Allison Williams launched the site in 2014. The beautifully crafted stamps are available in many permutations. Self-inking stamps come in copper or nickel, wooden handled stamps in plain ash, red or black lacquer, and there are small thumb stamps. They are paired with stamp imprints chosen from the humorous readymade to custom design templates for business cards, letterheads, and monograms. There is a charming and quirky humor that permeates the site, from the descriptor, “Exquisitely Practical Tools for Your Desk and Your Life”, to the irreverent ‘Bullshit’ readymade stamp.
Allison and JP Williams are the husband and wife team behind Wms & Co. They co-founded the website to complement their branding firm Design MW. Through their branding work they recognized an opportunity to bring a new design sensibility to the rubber stamp market. Both are passionate about design, and JP is a keen collector of vintage typography, ephemera, and classic desk tools, which he writes about on amassblog.com. His legendary collection, from envelope liners to 19th Century letterheads, informs the product offering and aesthetic of Wms & Co. Allison and JP love seeing the creative ways customers use the Wms & Co. templates to reflect their own aesthetics, and when they are at trade shows and pop ups how engaged customers are with the manual act of stamping. In their roles as creative directors Allison and JP travel extensively to research current retail and design trends. Favorite shops are Magazyn and Graanmaket 13 in Antwerp, The Good Liver in LA, and Limited Stock in Zurich. They prefer online sites where the user experience reflects unique character of the brand and the people behind it, such as theline, makersandbrothers, and glossier.
On the Future of Online Shopping
“We think that in the future more online brands will need to transcend the expediency and convenience of online shopping and create engaging experiences with a clear brand voice. This goes beyond adding blogs and curated content and is more about the entire user experience reflecting the brands values.”