WHAT WE LOVE: Handmade felt and straw hats, each one unique with handmade leather sweatbands, silk interior liners and vintage trimmings. Teressa Foglia hats decorate the walls and tables of her five boutiques located in New York and California, complemented by a selection of sustainably made, female-founded clothing brands.
WHO: Modern milliner and traveler Teressa Foglia.
WHERE: Established in Brooklyn’s Industry City in 2017, Teressa Foglia has since added shops in Nolita, NY and Laguna Beach, Malibu and Palm Springs, California.
Teressa Foglia shop Palm Springs
What makes Teressa Foglia shops so unique. Our team, vision, and clients set us apart. We have a team that supports us so strongly that we’re able to focus on bringing something beautiful to life that matches our client’s aesthetic. Materials are sustainably sourced, which makes our hats truly one of a kind because you can’t plan out the materials in advance or replicate something. We also love doing crazy and unique things like lighting hats on fire! We have a curation of sustainably made, female founded brands and our spaces are covered from floor to ceiling in artwork. Putting on a Teressa Foglia hat makes you feel powerful and confident. When you wear one of our hats, you know you’re wearing something special. Our clients are also just the most remarkable people, and we love mixing our ideas with their vision and adding touches like a client’s heirloom broach or a personal phrase engraved under the brim of the hat.
Teressa Foglia original studio & shop Industry City, Brooklyn
What are your best-selling hats? I think everyone needs a felt hat. It’s a seasonless staple and will forever be in style. You can make it your own with unique details, and no two will ever be the same. Our hats are an expression of the wearers personality as much as a reflection of the brand’s style.
Teressa Foglia shop Palm Springs
What or who inspired you or why did you open your shop, Teressa Foglia? Before I opened our Brooklyn studio, I met the owner of MILK studios, and we saw this open kitchen concept for artists and makers. The goal was to create a new retail experience that is as much experiential as it is shoppable. I wanted our shops to be more than a place to buy a hat. I wanted our guests to be immersed in our world- between the art we have and the curated vintage collections. Our stores are like treasure hunts.
Teressa Foglia, shopkeeper & hat maker
Your favorite thing about owning an independent shop? This past year, I’ve realized I value meeting our clients in person + hosting events more than I thought. When the pandemic began and we switched to digital design sessions for our custom hats, it just wasn’t the same. I also love being a driver behind sustainable fashion and supporting fellow female makers and artists. I’m so lucky to have been lifted up by so many amazing female owners and artists that I want to do the same for emerging artisans and people I love as well.
Teressa Foglia shop Laguna Beach
How has the pandemic changed your POV on the future of retail? The pandemic has made us focus on having more intimate moments with clients. Having our shops mainly operate by appointments this year allowed us a more special one-on-one time to get to know our clients even more. This past year we’ve learned that so much can be accomplished via Zoom, which is excellent for connecting with people worldwide, but our goal in all of our retail locations is to create an experience that you can’t get online. We’ve always believed in experiential retail, and this past year has just enforced that belief.
Teressa Foglia hats & sketches, Malibu
What are your favorite local independent businesses? CANVAS in Malibu, Urbanic in Playa Vista, French Buckets in Laguna Beach, Island Tribe in Palm Springs, ISHKA Interiors in Brooklyn, Bode in NYC
Favorite Instagram Accounts Olivia Steele, light artist Steeleism
ON THE FUTURE OF RETAIL
“In a world obsessed with online shopping and two-day shipping, we’ve decided to focus on developing experiential retail locations. We focus on creating relationships with our clients rather than mass-producing the same hat over and over. In essence, we’re finding that there’s success in taking risks in creating custom hats, or as we like to call it, “Big Hat Magic.”
51 35th Street, Ground Floor, Brooklyn & 268 Elizabeth St, New York, NY
3824 Cross Creek Road, Malibu; 12751 Millennium Drive, Suite 5-150, Los Angeles; 1492 S. Highway Unit 4 Laguna Beach, and 1345 N Palm Canyon Dr., Palm Springs, CA 92262