Author, florist, and fine art graduate Anna Potter founded Swallows & Damsons in 2008. Inspired by nature and Dutch still-life paintings, her approach to floral styling is organic, natural, and wild. She works with seasonal blooms to create bouquets and installations that are beautifully stunning.

Anna has authored two books on her craft, The Flower Fix in 2019 and Flower Philosophy in 2023, with photographs by India Hobson.