Plain Goods is a lifestyle shop in New Preston, Connecticut. Proprietors Michael DePerno and Andrew Fry chose the name, ‘Plain’ to honor their preference for a simple unadorned aesthetic, and ‘Goods’ as a nod to a “dry goods” shop representative of the range of products they carry. Plain Goods has a beautifully curated mix of new, antique and vintage items, with a focus on well-made items that are handsome and practical in their simplicity. Popular items include vintage and antique furniture and accessories, women’s and children’s clothing, and home textiles such as linen napkins and fabric by the yard. Menswear is being added to the assortment later this year. The interior was designed by Michael and Andrew. The battened walls are painted the perfect custom white and act as an ideal foil for the predominantly neutrally colored merchandise artfully displayed in vignettes throughout the space. The overall ambience is a testament to Michael’s very much in demand second career as an interior designer. Customers include locals and many New Yorkers that have second homes in the area, or their visitors.
For Michael DePerno and Andrew Fry being shopkeepers is a way for them to share the things they love and their vision for beautiful and creative interiors. Michael has always been a shopkeeper, and previously had shops in New York City and California. Also an interior designer, Plain Goods is the perfect opportunity for Michael to convey his point of view to potential clients. Andrew’s background is in fashion PR, marketing and branding. They are both inspired by finding the beauty in things, the imperfections; line, scale, and texture; beautifully worn objects and furniture. They have a preference for clean lines, natural fabrics, and things that are intentionally “un-designed”. They both love exploring flea markets, auctions, hardware, and thrift stores. Other shops they admire are Michael Trapp, JM Weston for their timeless shoes and exceptional service, and the late Timothy Dunleavy’s shop in Hudson, Rural Residence.
On the Future of Retail
“We hope it returns to what it used to be or at least a version thereof. A time when people had to venture out and have a true experience. I still buy most things when we’re out and about and rarely buy online. It’s important to see, feel, smell, try things on etc. It’s not that we’re against online shopping but the pendulum has swung so far in the opposite direction that somewhere in the middle would be wonderful.”
1 New Preston Hill, New Preston, CT