WHAT WE LOVE: Luxurious and sumptuous M.PATMOS clothing and accessories accompanied by an inviting mix of jewelry, accessories, clean beauty, coffee table books, and home and gift items by like-minded designers. The shop also features rotating art and design exhibits.
WHERE: A landmarked brownstone storefront with charming tin ceilings and wood floors on Brooklyn’s Atlantic Avenue.
WHO: RISD educated designer, Marcia Patmos.
Why did you chose the name M.PATMOS? It is my first store and I thought fitting to give it the name of my brand. The brand is named after me – Marcia Patmos, but the “M.” part of it comes a bit from Agatha Christie mystery novels – I liked leaving it a bit ambiguous.
Who designed the shop? I designed the shop with the help of retail designer Samuel Wheeler.
What is M.PATMOS best known for? I am known for my knits and styles that are simple but special. Items with a good fit made of nice materials that are long lasting and have small, interesting details. Things that can be worn through many seasons, for travel, for work or weekend, dressed up a little for nighttime…
Who are your customers? We get a lot women (and men) ranging in age from 30-75 from all over Brooklyn and greater New York region, but also a lot of tourists from allover – Japan, Sweden, UK, other parts of USA…..a lot of friends or sisters or mothers and daughters taking a stroll who both like something….my favorites are the men who scope it out for their other half (some want to keep as a secret gift spot, and some bring them back to shop). My customer tends to be a creative professional, interested in design and quality.
How has the internet impacted your business? People find us from all over now ; ) Most of our online customers are in the USA, in and surrounding urban areas, but we do have people from Australia, Japan, U.K., etc…..that find us via internet and social media. I would say that Instagram is also important and I do get a decent amount of sales from posts and stories that I do.
Marcia Patmos, shopkeeper at M.PATMOS
Who inspires you? People who try new things.
What inspires you? Art, design, nature, people.
Before I was a shopkeeper, I…. have been a designer since I graduated from college in 1991, working for other companies and then having my own line since 2000. The first one was called Lutz & Patmos, which I co-ran for 10 years, and then I started M.PATMOS in 2011.
Did you have prior retail experience? I have tested the water with a few popups in the west village and soho in manhatten, but otherwise, I have always been on the wholesale side of things, selling to other boutiques. Most of my direct contact to customers has been at trunkshows / pop ups at other stores I sell to during events.
Your favorite thing about owning an independent shop? I love meeting customers face to face and seeing what they gravitate towards / learning a bit about them. I also love meeting and working with the other designers whose lines I sell in the shop.
What is your perfect day off in New York? I love New York and I love walking and exploring what it has to offer and its ever-changing neighborhoods. There is so much art and culture here, I try to check out as much as I can when I am out taking a stroll. Yesterday I had one of my perfect days with my husband. I took the day off from the shop and we had coffee at my favorite coffee shop – Dot & Line in Boerum Hill, stopped by the drawing center and then walked to “Curry Hill” for vegetarian Indian food and spice shopping at Kalustyan’s. A different version of that day could include the butchers’s daughter, a poke around a few shops like Warm in Nolita and a visit to the Drawing Center in Soho. Lunch at Maison May in Fort Green and a trip to the Brooklyn Botanical Garden or the Brooklyn Museum and maybe a stop at Of A Kind Vintage on Vanderbilt.
What are your five favorite shops? Layla on Atlantic Avenue, Brooklyn; The End of History on Hudson Street, New York; Kalustyan’s on Lexington Avenue and Sahadi’s on Atlantic are sort of equal loves. Sahadi’s is closer to my heart because my Lebanese grandmother used to shop there growing up in Brooklyn, and I used to have to bring her bags of goodies every time I went home to visit. Cabane de Zucca in Tokyo – I always find something I love there. I am not sure if the farmers market counts as a shop, but I don’t see why it doesn’t – I usually go to the one at Grand Army Plaza or the one at Fort Greene Park. If I don’t have time to go there, I love to shop at Perelandra and Park Natural – two well stocked health food / organic markets in my area that have been around for a long time – I want to support them and they have a great selection.
What are your favorite Instagram accounts at the moment? Architectural digest @archdigest ; Lily Scout Kwong @lily_kwong ; Yasmin Mei @yasminemei ; Floret Flower @floretflower ; Mimi Thorrisson @mimithor
What are your top five top social media tips? I notice that because the square is so small, a bolder and more graphic image general gets more “likes”. People like to see how things are made / behind the scenes videos and images. I also notice that when I occasionally post images of myself in action, it gets liked.
I wish I could…take off three to six months and travel.
ON THE FUTURE OF RETAIL
“As online business increases and technology advances further, I also think the opposite will continue to become more important = a personal / human connection and products that are special = there is definitely an increase in made to order items, both handmade and high tech (we sell both custom made shoes and zero waste made to order high tech sweater knit items). There are also all kinds of other high tech meets sustainable models people are trying out like made in Brooklyn, made to order knitwear and denim with Korra jeans.
Photography: Fredrike Starne
380 Atlantic Avenue, Brooklyn
Find M. Patmos and more favorite New York shops on The Shopkeepers Maps New York.