Alder & Co

WHAT WE LOVE: A lifestyle shop that celebrates the unique and small batch, housed in a 1876 farmhouse. Alder & Co. has a lovely assortment of handcrafted goods, such as ceramics from France and woven natural fibre animal heads from Spain. Rebecca and Carla renovated the space, brightening the space with white-washed walls and stripping the original floorboards. The vintage cabinets and shelving used for displaying goods are sourced from their neighbor, Luddite Antiques. The result is a charming and original store, a perfect excuse for a trip upstate.

WHO: Rebecca Westby & Carla Helmholz. Together they founded the original Alder shop in Portland in 2010. They relocated to the Hudson Valley, opening the Germantown shop in 2017, followed by a NYC location in 2020.

WHERE: In the pastoral hamlet of Germantown in Upstate New York, home to several wonderful independent shops.

Alder & Co., Germantown in upstate NY

The 1876 farmhouse is home to Alder & Co., Germantown.

A carefully curated selection of womenswear.

Pretty pillows, blankets, and baskets, plus incredible natural-grass woven heads.

A vintage counter at Alder & Co

The vintage counter functions as a cash wrap and goods are displayed on vintage fixtures.

Alder & Co.

222 Main Street, Germantown, NY 

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