A & G Merch

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Nine years ago Jill Goldhand, traded her bi-coastal music industry career, selling her share of a music management agency to her partner, to embark on a new venture. Based in New York she was busy writing business plans and advising clients when her friend and mentor, David Alhadeff of The Future Perfect fame, persuaded her to rent the neighboring space in Williamsburg. In 2006 Brooklyn was a fast developing urban neighborhood and Jill was able to create a niche concept at A & G Merch, a rustic, urban lodge aesthetic setting for her well-made and well-priced home furnishings. Jill works with companies in North Carolina and Canada, and has a well-informed staff to ensure excellent customer service and follow up. The first year was spent refining the product mix, the shop being so successful that the second year Jill doubled the floor space. A decision that challenged her creativity in the subsequent recessionary years when she filled the back of the shop with other independent maker pop ups. As the economy improved Jill was able to reclaim the back of the shop and opened a second location in San Francisco, recreating a similar look and feel to the New York shop, including the unique and whimsical diorama. As well as the furniture, the colored bullheads that adorn the walls are a customer favorite, and the smaller animal themed decorative objects are popular with tourists. Other local businesses inspire Jill; Meat Hook, Urban Cowboy, and Mast Brothers. On a recent trip to Nashville, Jill visited Imogene and Willie, and adores their conversion of a gas station into a shop. When Jill can find the time she escapes to Atlantic Beach to relax with her family.

111 N. 6th Street, Brooklyn NY

2279 Market Street, San Francisco CA

aandgmerch.com

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