The March Hare is a charming, whimsical toy shop filled with all manner of imaginative toys and gifts for kids of all ages. The toy shop with its colorful shopfront and rainbow-striped shutter (when closed) is built on an illustrious past, a toy-store business that was established in the East Village in 1983. The current owners, Ilana and Mike Wiles, took over the shop in 2022 and have continued the traditions of this beloved neighborhood store. A visit to the store reveals many delightful touches - there is a fortune-telling Zoltar or write a note to the shop's very own March Hare Fairy .

"A magical toy shop in the heart of the East Village."