Staurdays NYC opened in SoHo in 2009, a lifestyle shop featuring surf boards, wetsuits, accessories, and art. Today the brand has expanded to include its namesake collection of menswear, has opened stores in Australia and Japan and collaborates on projects with other well known brands.

The SoHo flagship houses a coffee bar at the front of the space, offering La Colombe coffee, tea, and bakery items. The planted backyard is a sanctuary from the hustle and bustle of the city.

"In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City. "