The Beatles’ Apple Boutique inspired Tennessee Thomas to open The Deep End Club in 2013. Initially a two-week pop up shop, The Deep End Club is still growing organically a year later. Raised in London and LA, music and fashion are concentric influences for Tennessee. The former drummer with The Like and currently a DJ, she has even set up a drum kit in the shop window for events. She is enjoying every day at The Deep End Club, which she wants to be a “happening” space for creative people to meet, interact, and showcase their work. She hosts creative events for friends and customers, such as learning how to make flower crowns or to use natural dyes. She also hosts discussion groups in the shop to raise awareness on diverse topics, from environmental to women’s rights issues, and has an activism zine in the works. She cites Anna Sui, Vivienne Westwood, and Betsey Johnson as role models and was recently delighted by a surprise visit from Anna Sui. “Playful” is a word she often uses while discussing The Deep End Club and the product she sells there, a mixture of vintage and her friend’s wares. Describing The Deep End Club as “psychedelic” she aspires to influences such as The Fool Design Collective or Claes Oldenberg’s 1960’s Lower East Side shop, which she considers a magical moment in time. She situates herself behind a counter, where she spins vintage discs and doodles while she chats to her friends, waiting for her favorite time of the day, between 5 and 6pm, when the sun starts streaming into the shop and she feels the third cup of coffee kicking in.
– Women’s Fashion | Vintage –
156 First Avenue, New York NY