A beautiful range of classically designed baby and children's clothing plus a wide selection of wooden toys, arts & crafts, and books. Founded in 2008 by Rachel Baba, a former visual merchandiser, who has created a unique, playful environment with plenty of kid-appeal.

"If someone could create a personal & friendly boutique with the resources of a ‘ big box ‘ retailer (super convenient – same day delivery – massive all inclusive web shop – free shipping) they might just have a lock on the future of retail."

Rachel Baba, Shopkeeper at Seed Factory

Rachel Baba opened her first shop in 2002, a tiny space which mainly sold infant clothing and was named Sprout. Relocating to a larger space in an old factory building in 2008, Rachel rebranded her shop to Seed Factory. She travels to New York and London to find unique product to fill Seed Factory, and has recently started sourcing from small batch makers through Etsy.

"I think we are caught between our appreciation for the familiar face and personal customer service of a local boutique and what seems to be a universal need for all things convenient because everyone is so very busy."