Frank & Eileen is a brand “Born in Ireland, Woven in Italy and Made in Sunny California.” The online shop is designed to look like a vintage Irish newspaper. A story of romance woven throughout the brand is borrowed from founder, Audrey McLoghlin’s, Irish heritage. Named for Audrey’s grandparents, other family members lend their names to the shirt styles. The shirts and shirt-dresses are a combination of classic Italian fabric and cool Californian craftsmanship, worn on the site by red-haired models. Frank & Eileen is based in DTLA in a showroom designed to resemble an Irish cottage, complete with a tea bar to entertain guests.
Audrey McLoghlin fell in love with retail as a high school student working at Gap and J Crew stores in Atlanta. An engineering college graduate, she moved to Boston to work at an MIT technology start up. After two years in Boston she was still intrigued by the apparel industry, so in the late 90’s Audrey relocated to LA. Within a year she opened her first women’s fashion shop, Una, in Manhattan Beach. Within seven years Audrey was running four shops, as well as designing and wholesaling her own line, Aude. She partnered with Ron Herman to launch Frank & Eileen, a collection of woven shirts, and realized quickly that she had created something special. It was the end of 2008, a difficult economic time for all business owners, so Audrey closed the Una shops to focus on Frank & Eileen. Audrey grew the brand through wholesale and ecommerce. Frank & Eileen shirts and shirt-dresses are available in 250 specialty stores across the US and in Neiman Marcus stores. In 2014 a catalog was introduced to coincide with the launch of the redesigned website. The Tokyo ‘Shirt Pub’ was awarded ‘Best Retail Concept 2015’ by Fashion Group International. As the brand continues to expand, Spring 2016 sees the launch of Tee Lab, a Frank & Eileen knit collection.
On Designing Frank & Eileen
“For the first five years, we had one silhouette for women and one for men, named BARRY and PAUL, respectively. Innovation came through fabrics from our Italian mill, and we grew the whole business that way.”