Fog Linen Work is a lifestyle shop in Tokyo that specializes in linen products, both for the home and apparel. Owner and designer, Yumiko Sekine, named the brand and shop after her two favourite cities, San Francisco and London, both famous for their fog. Fog Linen Work moved to their current location five years ago, the space designed by Yumiko’s architect boyfriend, Wataru Ohashi. All the linen is produced in Lithuania, a country which grows flax and weaves linen since the Middle Ages. Yumiko also wholesales Fog Linen Work products, which are available in independent shops around the globe, including her two favourite cities.
Yumiko Sekine started her first business in 1993, importing books, stationary, and homewares to Japan from Europe and America. Yumiko started her own brand when she couldn’t find the linen products reminiscent of her childhood to add to her range. Her first collection comprised of seven styles, today more than ten years later there is an extensive range of linen clothing and homewares. Yumiko opened the Fog Linen Work shop to complement her successful wholesale business, and enjoys creating the displays to showcase the product. Inspired by her travels, one of her favourite shops is Baileys in the UK. When she is at home in Tokyo she enjoys cooking, reading and spending time with her cat, Goban.
On the Future of Retail
“I recently started a new Brand called miiThaaii . Making clothes, bags, scarves out of Lungi fabrics in India. I wish I could open another store with it”
5-35-1 Daita Setagaya, Tokyo, Japan
Open : Mon – Fri 12 – 6pm / Closed Sat & Sun
Photos Courtesy Marisa Shimamoto & Yumiko Sekine