Fair showcases high-end, beautifully crafted furniture and home accessories from makers in the New York area. Established in 2015 by Brad Ford, the concept was born out of a modern makers craft fair, Field & Supply, that he organized in upstate NY. The immense success of Field & Supply resulted in the opening of Fair in the New York Design Center. Brad chose the name, Fair, for its myriad of meanings; from democratic to beautiful. Fair represents more than 20 designers who work in varied media including wood, ceramics and textiles. The focus is on artisanal, bespoke furniture and home products, the handmade nature ensuring many pieces are one of a kind. Fair customers appreciate good design and value craftsmanship. The Fair showroom is on the 6th floor of New York Design Center, and is open Monday through Friday.
Growing up in Arkansas Brad Ford loved going to craft fairs. He has always had a fascination for handwork, and the creative process. Brad studied economics and finance in Arkansas, but didn’t discover his true métier until moving to New York to work in the field of interior design. A graduate of FIT, he gained experience working with designers Jed Johnson and Thad Hayes, until he established his own firm, Brad Ford ID, in 1998. When designing Brad always brings one or two handmade pieces into each project, as he believes they always add soul into a space. He loves the philosophy of owning well made products that can be passed down through generations, rather than the disposable nature of furniture that is so prevalent nowadays. Fair enables Brad to combine his passions for interior design and handmade craftsmanship.
On the Future of Retail
“It depends on the type of product. Customers want to see and feel furniture, especially handcrafted pieces. They like seeing all the nuances, the knots in the wood, hearing the stories of how it was made. The internet makes it easier to edit your options down, but it’s best to see this kind of work in person.”
200 Lexington Avenue, Suite 601, New York NY