Corotos Market is a Berlin based online home accessories shop. Founded in 2015 by Alexandra Vasquez, a Venezuelan native who named the site “Corotos”, which is a colloquial term in Venezuela for objects found in the home. Corotos Market products are sourced from markets and fairs, and makers around the globe, offering people an affordable way to fill their homes with unique items with all the conveniences of shopping online. Alexandra focuses on giving her customers powerful images, as close as possible to them touching the products and imagining them in their own homes. Popular items are the boiled oak cutting boards from Russia, check out the video of the amazing process on the site.
Alexandra Vasquez loves to travel. Traveling has given Alexandra the opportunity to understand different styles and cultures, and new ways to look at the world. Born in Venezeula, she graduated from Boston University and now lives in Berlin with her German husband. She fell in love, and learnt everything about Interior design from her mother in law. Alexandra mastered all aspects of online retail, including how the back-end of websites work, before launching Corotos Market. Her favourite aspect of selling online is the photography. Previously she worked with a high end online fashion retailer producing photoshoots, and she loves styling and photography. Having an online shop, Alexandra has been able to connect to so many people from various countries and cultures, and says there is something magical about being able to reach people all over the world. Having an online shop allows Alexandra to keep exploring. New Zealand, Bhutan and Rwanda are the next destinations she hopes to visit. Her favourite online shop is TRNK, and favourite brick and mortar shops are Tabléa and Philipp Vogt in Berlin, and Aero in New York.
On the Future of Retail
“I think retail is undergoing a major change. The internet has provided us access to a wealth of information and services that means we never have to settle. Items you used to have to hunt down or go to specialty markets for are now at your fingertips. Online shopping has allowed a sort of resurgence of “mom and pop” stores that I think a lot of people have come to appreciate over large corporate retailers that put profit margins ahead of the customer’s experience and sometimes even the quality of the product. Retailers are going to have to go back to the drawing board and find a way to make a customer’s experience more personal.”