BESPOKEN x TRNK holiday pop up shop is a collaboration between BESPOKEN, a menswear brand and TRNK, an online destination for the home with a masculine point of view. Situated in a majestic townhouse on New York’s 57th Street, the BESPOKEN showroom has been reimagined into a man’s ideal living room creating “ a tangible shopping experience that highlights both brands”. Everything is for sale from the art and furnishings, to the clothing and accessories. BESPOKEN also offers a custom shirt service called SHRT, allowing customers to select a fabric and collar style of their preference. The shirts are customized in the showroom and then crafted in England. Visit the pop up until December 23rd.
Sammy and Liam Fayed the co-founders of BESPOKEN are fans of TRNK and shop regularly on the site. They believe men are paying more attention to what they wear and what they put in their homes. The holiday pop up shop allows them to connect with their customers on a personal level and interact with them directly. Tariq Dixon and Nick Nemechek, founders of TRNK, are two design enthusiasts who want to redefine how men think about and shop for the home.
On the future of retail
“We think the future of retail is moving towards an experience that translates the brand’s values into both a unique in-store and online shopping experience. It’s not just about going into a space and looking at a rack, but instead experiencing a vibe that is true to brand. Every touch point in a shop, from the music to the art needs to be aligned with the brand’s identity to ensure each customer leaves feeling inspired.”
50 East 57th Street NY, 7th floor