7115 by Szeki is a womenswear brand with shops on New York’s Lower East Side and in Brooklyn. Named for the Hong Kong born owner and designer Szeki, the ‘7115’ is the telegram code for her family on her identity card. The shops are bright and airy, and the clothes merchandized so outfits are easily selected. The color palette is mainly neutral with accents of color. The fabrics are natural; wool, cotton, silk, and a favorite of Szeki’s, a linen/rayon blend. Pants are popular, the fit perfected to suit a broad range of body types, and dresses sell well too. Her customers include creatives, professionals and stay-at-home moms. The clothes are designed that people can bring their own individual style to them.
Szeki Chan, a former pop singer in Hong Kong, started designing clothes with her mother when she was 21. Her mother is a talented seamstress, and designs the leather bags and accessories that are sold in the shop. Szeki’s first business started out in a tiny shop with handmade jewelry. After moving into a larger space she launched her 7115 by Szeki brand. Her aesthetic is well-crafted, timeless pieces, and believes the interior of the garment is as important as the outside, that a well-constructed garment is going to lay and fit better. Szeki is inspired by her customers and spends 2 to 3 days a week in the shop, listening to their comments so she can incorporate their feedback into the design process.
On Her Shops
“The merchandising of the shop gives the brand life. The full experience of the brand involves the look and feel of the shop and trying on the clothes. Even if a customer doesn’t purchase anything they leave the shop with an impression of the brand.”
157 Rivington St., NY & 223 Grand St., Brooklyn