2 Formosa Street, Maida Vale, is a collaborative pop-up shop by Home address and Marshall Plan Interiors. Originally a butcher’s shop, the listed shopfront at 2 Formosa Street provides the perfect location for this design partnership. Celine Lynch, of Home Address, and Bella Marshall, of Marshall Plan Interiors, designed fitted and styled the shop space. There is a beautiful mix of one-off pieces of furniture and art from Marshall Plan Interiors combined with Home Address accessories, such as stoneware bowls and platters, velvet pillows and textiles. Celine and Bella love being part of a local neighborhood, meeting their customers and sharing stories behind the products at 2 Formosa Street.
Celine Lynch was destined to be a shopkeeper. Growing up in Derry, Northern Ireland, her favorite toy was a cash register. A former merchandiser and buyer for high street retailers, and sales and marketing executive for Levi Strauss, she established Home Address in 2013. Having an online shop has allowed Celine the flexibility to raise her family, as well as pursuing her passion. She is inspired by her friends who share her love of beautiful interiors. Christine Hanway, London editor for Remodelista, and creator of the blog Fabulous Fabsters, is a constant source of joy and inspiration to Celine. Bella Marshall’s energy and originality impresses Celine every day. Bella and Celine have been exchanging ideas and collaborating on one-off sales for years, so a pop-up shop was a natural evolution. Though 2 Formosa Street is temporary, Celine hopes to do more pop-ups in the future. Shops that Celine admires are Aero, John Derian and Canvas Home, all in New York.
Celine on The Future of Retail
“Retail and local culture will become more and more combined. People want to engage with stores in a social sense – they care less about transactions and more about experiences that enrich their lives. It has to return to being about human interaction at its heart.”
2 Formosa Street, Maida Vale, London
Photographs : Kalina Krawczyk