The Foodie Bugle is a grocery, tearoom and homewares shop in Bath, England. Silvana de Soissons established The Foodie Bugle in 2013, first as an online shop and a year later, joined by her brother and business partner, Massimo, as a shop front. The shop is named for the award-winning blog that Silvana started in 2011, which showcases artisan food producers, makers and growers. Silvana designed the shop using vintage furniture to display her wares. The shop sells a variety of groceries from artisan breads to Easy Jose coffee; fresh produce to homemade cakes, and an amazing array of both new and vintage utensils and crockery for a well equipped kitchen. The City of Bath is a World Heritage Site, built by Romans on a hot water spring, and so Silvana counts both tourists and locals amongst her customers. Throughout the year The Foodie Bugle hosts lectures, cookbook signings, cookery demonstrations, tastings and workshops.
Silvano visited Peck Milano with her parents when she was three years old. She marveled at the cheeses, the hanging hams, the prepared food and fresh produce, pasta and wines, and knew that someday she would have her own food shop. Raised in Eritrea, from a long line of foodies, cooks and growers, she moved to England to study at Bath University. After graduating Silvana worked in an investment bank, a career she traded to follow her passion. She has worked in restaurants, cafes, hotels, cookery schools, as a food journalist, blogger, and food stylist. Fulfilling her lifelong dream, her favourite role is buying for, and merchandising the shop. An avid collector of vintage kitchenalia, she says she can’t pass a vintage shop without looking in. Inspired by artisan food producers, Daylesford Farm, Melrose and Morgan, and Leila’s General Store are some of her favourite food shops.
On Local Shops
“People love to shop – they love to visit stores where the products are carefully edited and curated, where the owner cares, where they can see interesting and unusual products, where the service is friendly and the environment clean, fresh and homely. We are all human – we want to interact with other humans, not just sit in front of a computer and go click, click, buy, buy.”
Photographs courtesy The Food Bugle & Jason Ingram
2 Abbey Street, Bath UK